Source: you enter the store, you’re given an employee “boop card”, which can be scanned at various places in the attraction.ĭoing so will reveal another layer to the experience, allowing you to unravel the mystery of Omega Mart and Dramcorp, the opaque and shadowy company behind it.Īs you work your way around, you’ll uncover secret passages leading to other worlds, and you’ll slowly begin to understand what’s going on as you find the clues and unravel the complex interactive story. However, there’s more to it than just this. Everything is designed to be touched and interacted with, and most of the products are for sale if you want to take something home as a souvenir. You’ll begin to notice strange products on the shelves such as “dehydrated water” and “nut-free salted peanuts”. But as you begin to take in the details, you quickly realize that not everything is as it seems. However, it can be thought of as part art exhibition, part escape room and part scavenger hunt – and it’s a place that has plenty of surprises waiting for you as you explore.Īs you pass through the entrance, at first glance, it seems like a regular – if slightly quirky – supermarket. Since there’s little else like it anywhere else in the world, Omega mart defies descriptions and labels. What is Omega Mart? Source: Mart is the creation of Santa Fe-based art collective Meow Wolf, and it is one of Area15’s flagship attractions. Note that entry to Area15 is free – but many of the attractions inside charge an admission fee. To this end, Area15 requires prospective tenants to offer unique elements to qualify for retail space – and as a result, you can expect to find features and experiences there quite unlike anything you’ve ever seen before. When it opened, Area15’s creators knew they would have to come up with something different to compete with all the other entertainment draws in Vegas. You’ll also find a craft beer hall and gaming arcade known as Emporium, an indoor zipline, an ax throwing attraction, a psychedelic bar named Oddwood featuring a 23-foot-tall digital maple tree – and much more besides. Source: installations include Illuminarium, an interactive cinematic projection feature, and Virtualis VR, a state-of-the-art free-roam virtual reality experience. The other feature installation is Lost Spirits, an immersive working distillery and surreal amusement park for adults. One of the main attractions is Omega Mart, which takes up a large section to the west of the Spine, as the main hall is known. Located about a mile to the west of the Las Vegas Strip and housed in a 200,000-square-foot hangar-style building, it boasts a range of unique entertainment installations, art displays, bars and a restaurant. What is Area15? Source: relatively new addition to Vegas’ myriad attractions, Area15 has been described as an experiential retail and entertainment complex. Las Vegas may have a diverse range of weird, wonderful and whacky attractions to cater for all tastes, but one of the most mind-bendingly unique is undoubtedly Omega Mart at Area15.Īs you step through the doors of this surreal psychedelic supermarket, prepare to be transported to another world where nothing is quite what it seems – and, without giving away too much, here’s our guide to what to expect.
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